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Current DateTime: 03:23:51 24 Nov 2009
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AT&T Sues Verizon Over 'Misleading' Wireless Ads
Published: Tuesday, 3 Nov 2009 | 3:54 PM ET
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By: Reuters

AT&T is suing Verizon Wireless in an effort to stop its bigger mobile rival from using "misleading" coverage maps in ads that AT&T says are causing it to lose "incalculable market share."

AT&T Sign
Toby Jorrin / AP
AT&T Communications corporate offices at 175 East Houston St. in San Antonio.

According to the lawsuit, which AT&T [T  Loading...      ()   ] said it filed in Atlanta federal court, a recently launched ad campaign shows maps with white spaces that mislead consumers into thinking AT&T has no network coverage outside of areas where it offers high-speed mobile services, known as third-generation or 3G.

But AT&T argued that its customers can "fully use their wireless devices outside of a '3G' coverage area and undisputedly have coverage in areas depicted by white or blank spaces on the maps used in Verizon's [VZ  Loading...      ()   ] advertisements."

It asked the court for a temporary restraining order against Verizon Wireless, a venture of Verizon Communications Inc and Vodafone Group, so that its rival cannot benefit from the ads while the court sets a date for a preliminary and permanent injunction hearing.

"Verizon has stepped over the line of legitimate comparative advertising," AT&T said in an emailed copy of the the lawsuit, which was not immediately available online.

The case is AT&T Mobility LLC v. Cellco Partnership, U.S. District Court, Northern District of Georgia.

Copyright 2009 Reuters. Click for restrictions.
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